MAKA - The Super Energy Saver Guide - Hawaiian Electric Company
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Hawaiian Electric introduces Maka, The Super Energy Saver
New energy guide for children offers fun activities to stop energy waste in the home
To help customers better manage electricity use, Hawaiian Electric has debuted Maka, The Super Energy Saver, a free energy guide featuring a likeable cartoon owl who helps children and their parents uncover and stop hidden energy waste in the home. The colorful, interactive booklet is designed for children ages 4-10 years, and includes activities, games and stickers to engage children in conserving energy and protecting the environment.
"Maka means ‘eyes' or ‘sight' in Hawaiian language so it's no coincidence that our Maka has sharp eyes," smiled Kaʻiulani de Silva, Hawaiian Electric director of education and consumer affairs. "Also, owls are symbolic of wisdom, knowledge and enlightenment. Throughout the guide, Maka shares his energy tips to help young readers and their families make wise energy choices."
| Hawaiian Electric's free energy publication, Maka, The Super Energy Saver, features a wise cartoon owl who recruits young children in the battle against household energy villains while promoting energy conservation and efficiency. |
The handy, 12-page activity guide highlights common "energy villains" -- namely electronics, appliances and fixtures -- that gobble up large amounts of energy in the home. Maka invites kids to work with their parents and spot these energy bandits and thieves while he shares eye-opening facts and tips. Once found, the energy villains are defeated using one of the tools -- a compact fluorescent lamp bulb, a thermometer, a kill-a-watt energy meter, and a wrench -- from Maka's special energy tool belt.
Children who successfully find and defeat household energy villains can become a Super Energy Saver. To enter the drawing for a Super Energy Saver Kit and Kill-A-Watt energy meter, children must complete the activity map, sign the energy pledge at the back of the booklet, and mail both in to Hawaiian Electric's Education & Consumer Affairs Department. Oahʻu residents ages 17 years and under are eligible to win, and winners will be announced quarterly. All other official contest rules apply and can be found on the back of the guide.
For a copy of Maka, The Super Energy Saver, pick one up at Hawaiian Electric's Customer Service locations at 1001 Bishop Street, American Savings Bank Tower Lobby or 820 Ward Avenue; download the guide from hawaiianelectric.com; or call 543-7511 to have a copy mailed.
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 October - Saturday, 10/4/2014 - Special Event - Hawaiian Electric's Clean Energy Fair - Kahala Mall, near Macy's - 10 a.m. to 3 p.m. The event is a kick-off for Energy Awareness Month in October and celebrates the efforts and accomplishments by many organizations across the state to pursue a sustainable, clean energy future for Hawaii. |
For more than 100 years, Hawaiian Electric Company has provided the energy that has fueled the islands' development from a Hawaiian kingdom to a modern state. Hawaiian Electric Company, Inc. (HECO), and its subsidiaries, Maui Electric Company, Ltd. (MECO), and Hawaii Electric Light Company, Inc. (HELCO), serves 95% of the state's 1.2 million residents on the islands of O`ahu, Maui, Hawai`i Island, Lana`i and Moloka`i.
The energy we use is an essential but limited resource necessary to maintaining our quality of life. In a changing world, Hawaiian Electric has evolved to offer more than electricity.
Today, the company also provides energy solutions to help customers save money and use energy more efficiently. Hawaiian Electric also continues to pursue the use of more clean, renewable energy alternatives to help ensure a sustainable future for our islands.
COMMUNITY COMMITMENT
Hawaiian Electric Company is dedicated to our community in which we live, work and serve. Rooted in Hawaii and one of the largest companies in the State, Hawaiian Electric takes the concept of malama pono -- to care for and serve -- to heart. The company and our employees have a long tradition of contributing with dollars, time and talent. Corporate citizenship is crucial to Hawaiian Electric's overall business plan because strong communities are essential to the success of the company, our employees and our customers.
Company and employee volunteerism is encouraged and every month, employees walk, run or provide manpower to dozens of non-profits throughout the State. Hawaiian Electric's corporate giving philosophy gives priority to projects that help families, promote education and protect the environment.
The company also sponsors robotics programs and events that promote STEM (Science, Technology, Engineering & Mathematics) education, as well as the SunPower for Schools program bringing solar electric power to select schools, the Solar Sprint event where students design, build and race cars using solar power, and the Home Energy Challenge, a school-based competition encouraging elementary school students and their families to reduce energy use at home, among other programs.
For nearly a decade, Hawaiian Electric volunteers have provided manpower, bucket trucks and ladders to install Christmas lights at the Kaimuki Community Park and playground before the annual Kaimuki Christmas Parade in December.
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